The fish market in Lahore has become a bustling hotspot as colder weather sets in, attracting large crowds of buyers.
Wholesalers have stocked a diverse selection of fish, including river, pond, farmed, and sea varieties, drawing in customers eager for both raw and fried options.
Experts highlight the health benefits of fish, noting its calcium content and ability to counteract the effects of smog, which has prompted many to visit the market for their preferred varieties.
Lahore’s expansive fish market features over 200 wholesale shops that cater to both city residents and those from surrounding areas.
Popular fish varieties, including Singhara, Rohu, Sewal Khagga, Mehli, and local Chiriya, are available.
Industry insiders report that the seasonal fish trade generates approximately Rs1 billion, with a single truckload of farmed fish valued at Rs2 million before being sold at a profit.
River fish is particularly in demand, often fetching higher prices than sea or farmed fish.
The surge in demand is linked to worsening air pollution in Punjab, which has led to increased throat and eye irritations. Fish consumption is seen as a natural remedy for these health issues, driving the market’s success.
Despite rising fish prices this season, buyers continue to purchase various fish varieties. Local river fish is popular for soups and home-cooked meals, while fried and spiced fish, particularly Rohu coated in gram flour, remain customer favourites.
Prices for raw fish range from Rs550 to Rs2,000, with farmed Rohu starting at Rs550 and river Sewal priced up to Rs2,000. Fried fish coated in gram flour costs around Rs2,500, while spiced fried fish without gram flour is priced at Rs2,200.
Fish heads, a more affordable option, are also sought after for their rich flavour and use in soups and traditional dishes.
The market sees its highest traffic from the afternoon until late at night as residents, weary from the smog, seek comfort and nourishment through their fish purchases.
