FIFA President Gianni Infantino has announced an ambitious goal for the Women’s World Cup: to generate $1 billion in revenue, nearly doubling the $570 million earned during the 2023 tournament co-hosted by Australia and New Zealand. Speaking at the 2025 Saudi Arabia–U.S. Investment Forum in Riyadh, Infantino emphasized that the proceeds would be reinvested into the women’s game, highlighting the exponential growth and significance of women’s football globally.
The upcoming 2027 Women’s World Cup is set to be hosted by Brazil, marking the first time the tournament will take place in South America. Looking ahead, the 2031 edition is expected to be awarded to the United States and will expand from 32 to 48 teams, mirroring the growth strategy seen in the men’s tournament.
Infantino also emphasised football’s enormous potential to increase revenue outside of Europe. He pointed out that football might add more than half a trillion dollars to the global GDP if nations like the US or Saudi Arabia only contributed 20% of Europe’s economic output. He emphasised the sport’s distinct popular appeal among women’s team sports and commended Saudi Arabia’s progress in women’s football, including the creation of a women’s league and national squad.
