Islamabad (Commerce Desk): Green Tourism Private Limited, established under the Green Pakistan Initiative, is reportedly playing a pivotal role in promoting tourism and investment in Pakistan.
The Green Pakistan Initiative, set up under the Special Investment Facilitation Council (SIFC), aims to boost sectors including agriculture, livestock, and tourism.
According to officials, Green Tourism has made significant contributions to giving the tourism sector economic stability and international recognition within a short period. Since its establishment in Pakistan in 2024, the initiative has recorded a marked increase in foreign tourist arrivals, creating new opportunities for growth in both the tourism and investment sectors.