Ever met someone who just seems to attract luck like a magnet? They stumble into dream jobs, bump into the right people at the perfect moment, and always seem to be in the right place at the right time. It’s easy to chalk it up to chance or fate—but science suggests there’s more to it. What if “luck” isn’t just random? What if it’s something you can actually cultivate through mindset and behavior?
Welcome to the fascinating world of serendipity science—where psychology meets real-life strategy to unlock the secrets of being “lucky.”
What is Serendipity, Really?
Serendipity isn’t just random good fortune. It’s defined as the unexpected discovery of something valuable—often while looking for something else entirely. Think of penicillin, discovered by accident. Or the Post-it Note, born out of a failed adhesive. Serendipity thrives at the crossroads of curiosity, openness, and preparedness.
As author and economist Dr. Christian Busch puts it, “Serendipity is smart luck.” And the good news? We can all engineer more of it in our lives.
Mindset Matters: The Psychology Behind Luck
Richard Wiseman, a British psychologist and author of The Luck Factor, conducted a 10-year study on people who considered themselves lucky or unlucky. The result? Lucky people weren’t magically gifted—they just thought and behaved differently.
Here’s what they did:
Maximized chance opportunities: They talked to strangers, tried new things, and went off script.
Listened to their intuition: Rather than overthinking, they trusted gut feelings.
Expected good fortune: They believed good things would happen, creating self-fulfilling prophecies.
Found the silver lining: Even in setbacks, they looked for growth or new direction.
The takeaway? You may make your own luck instead of waiting for it.
Real-Life Stories of Engineered Luck
Story 1: The Job That Wasn’t Posted
Jessica was a recent grad struggling to find work in publishing. Instead of sticking to online applications, she started attending small book events and striking up conversations. One night, she met an editor looking for an assistant—but hadn’t yet listed the job. Two weeks later, she was hired.
Story 2: Coffee Shop Serendipity
David, a software developer, made a habit of working in different coffee shops. One day, he ended up sharing a table with a UX designer from a growing startup. They chatted, exchanged ideas—and now they’re co-founders of a thriving tech company.
These aren’t miracles. They’re outcomes of behavior designed to open doors.

How to Hack Your Own Luck
Want to boost your own serendipity score? Here’s how:
1. Be Curious and Open-Minded
Talk to new people, ask more questions, explore unfamiliar paths. Curiosity is the breeding ground of serendipity.
2. Say Yes More Often
Step out of your comfort zone. Attend that meetup, reply to that message, join that random workshop. Small moves = big breaks.
3. Create “Serendipity Hooks”
When someone asks what you do, don’t give a dry one-liner. Mention a side project or hobby. These open up unexpected connections.
4. Frame Setbacks as Setups
Lost a client? Didn’t get that gig? Take a beat and look for what this moment might lead to instead. Sometimes rejection is redirection.
Conclusion: Luck Favors the Engaged
Ultimately, the science of serendipity tells us that luck isn’t just about tossing a coin and hoping for heads. It’s about showing up, staying curious, and making space for the unexpected. If you build a life that invites possibility, you might just find luck knocking more often than you’d think.
So next time someone calls you lucky, just smile—because you’ll know it was by design.